There’s a tempest brewing on the horizon of the digital world, and it’s one that could reshape the landscape as we know it. This isn’t just another algorithm update or a minor tweak in the search engine’s workings. No, this…
Whilst Google may not ever reveal the ins and outs of its algorithms, it does, from time to time, provide us with some valuable nuggets of information. In December 2022, significant modifications were made to Google’s E-A-T guidelines, introducing another…
Take a journey with me as we master the art of effectively communicating potential risks, aligning key metrics, and navigating those challenging moments when SEO recommendations get sidelined due to business pressures. Are you ready? Decisions in the realm of…
Imagine the whirlwind of activity that marked the end of 2022 and the initial half of 2023. The period was characterized by the explosive emergence of ChatGPT and AI integration into search platforms. Now, things seem to have settled down,…
Ever wondered if those tweaks and changes you made to your website are actually working? Well, that’s where the magic of SEO testing comes into play. It’s not just about making your site look pretty or sound smart; it’s about…
The Digital Landscape and Google’s Dominance The internet has always been a vast ocean of information, and search engines have been our compass. From the early days of Altavista and Lycos to the dominance of Google, the way we search…
Ah, the digital realm! A place I’ve called home for years. As the founder of an SEO agency, I’ve seen the ebb and flow of trends, but nothing quite like the AI revolution. It’s like watching your favorite black and…
In today’s fast-paced digital world, where automation and algorithms often take center stage, the power of genuine human connections can’t be overstated. Especially in the realm of SEO, where the landscape is ever-evolving, the age-old adage “it’s not what you…
Look, digital marketing spend has grown exponentially since the pandemic. You’re likely to allocate some of your marketing budgets towards SEO efforts. But determining the appropriate amount to invest in SEO can be challenging. Fear not, you’re not the only…
It’s time for a little gem of a blog post for those B2B focused businesses out there. I’m going to give you my complete B2B SEO strategy. It’s not just a nonsense blog post either – it’s the actual advice…
